publication date 2019-09

• A Model for relationship management with fintech and financial startups in banking industry
• Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture.
• A model of existing risks in Iran’s insurance industry
• An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory
• Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R approach
• The study of the Effect of dynamic capabilities on organizational performance by mediating marketing and technical capabilities and examining the modrated role of environmental change
• Qualitative Model of Strategic Partnership in Small and Medium Enterprises
• Lived experience Consumers in online stores based on the Stimulator-Organism-Response Framework (SOR)
• Formulating optimal marketing scenarios by Agent Based simulation approach (Case study: Tejarat Bank)
• Investigation of indirect role of prediction of customer value, customer satisfaction, and direct role of customer value creation and loyalty on organization position in competition market: experimental study (under study: Iranian civil companies)
• The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness
• Strategic Value Co-creation Model in Banking Industry of Iran