مطالعه رضایت مشتری در بازار b-to-b با تاکید بر شرکتهای طراحی - مهندسی در ایران
پایان نامه
- وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی صنایع
- نویسنده ندا نوروز بختیاری
- استاد راهنما اسماعیل صالحی سنگری امیر البدوی
- تعداد صفحات: ۱۵ صفحه ی اول
- سال انتشار 1387
چکیده
according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retention of customers, companies that want to achieve customer satisfaction must be constantly measuring customer satisfaction and developing effective strategy.” this thesis was designed to identify factors that influence customer satisfaction in business- to- business market, especially in the engineer-to- order (eto) companies in iran and present a model in this special field. also the importances of these factors are examined by customers of nmt, which is one company of the eto in iran. our survey-based field study was conducted among 136 business customers of nmt manufacturer of capital goods industry. the entire statistical problem are solved by spss and lisrel software. finally, three drivers (reliability, product information, commercial aspect), which premised by guatam in 2007, were identified with high correlation between them while these factors could identify by one factor or identify by these three factors but separately . the importance of these factors was not depending on functional area because all of the customers were project managers, but the most important factors were commercial aspects and reliability.
منابع مشابه
اثر بربرین در تنظیم آستروسیتهای Gfap+ ناحیه هیپوکمپ موشهای صحرایی دیابتی شده با استرپتوزوتوسین
Background: Diabetes mellitus increases the risk of central nervous system (CNS) disorders such as stroke, seizures, dementia, and cognitive impairment. Berberine, a natural isoquinolne alkaloid, is reported to exhibit beneficial effect in various neurodegenerative and neuropsychiatric disorders. Moreover astrocytes are proving critical for normal CNS function, and alterations in their activity...
متن کاملاثر بربرین در تنظیم آستروسیتهای Gfap+ ناحیه هیپوکمپ موشهای صحرایی دیابتی شده با استرپتوزوتوسین
Background: Diabetes mellitus increases the risk of central nervous system (CNS) disorders such as stroke, seizures, dementia, and cognitive impairment. Berberine, a natural isoquinolne alkaloid, is reported to exhibit beneficial effect in various neurodegenerative and neuropsychiatric disorders. Moreover astrocytes are proving critical for normal CNS function, and alterations in their activity...
متن کاملارزیابی قدرت بازار در بازار برق ایران با تاکید بر شرایط نیروگاه‌ها در شبکه
The electricity industry that has been administrated with integrated vertical structure worldwide is now undergoing dramatic changes. Electricity industry is converting to a competitive industry in which market powers determine the price of electricity, there for it is important to identify market power. The Electricity Market of Iran and Iran Grid Management Company were established in 2003 an...
متن کاملطراحی و ساخت روبشگر فراصوتی جهت تهیه تصاویر روبش B (B-Scan) از قطعات صنعتی
The results of ultrasonic tests are usually displayed as A-scan signals. In an A-scan signal, reflections of ultrasonic wave form different reflectors are shown as sharp echoes on a time by amplitude display. Interpretation of these echoes can sometimes be quite difficult and usually requires knowledgeable and experienced specialists. There exist other methods of displaying the ultrasonic test...
متن کاملمنابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ذخیره در منابع من قبلا به منابع من ذحیره شده{@ msg_add @}
نوع سند: پایان نامه
وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی صنایع
کلمات کلیدی
میزبانی شده توسط پلتفرم ابری doprax.com
copyright © 2015-2023