the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

The monetizing of internet users’ personal information has become a very popular revenue source in the Web 2.0 age. Although users commonly accept the commercialization of their personal information in exchange for using services free of charge, this can lead to privacy concerns. Previous studies have investigated consumers’ willingness to pay for privacy protection. It has been shown that some...

Organic labels potentially play an important role in shaping consumer preferences for organic food products. Information implied by the presence of labels can be used by consumers to facilitate their consumption decisions. Therefore, we investigate the influence of the provision of objective information on the willingness-to-pay of consumers for labeled organic apples in Flanders (Belgium). Ini...

capacity of garden productions in iran is such that is accounted as a country that produces thirteen garden products in the world but despite excellent condition in iran for producing garden products, natural disasters damage production of fruits in the country therefore farmers incur a loss. pistachio tree has been in danger of destruction and dryness. thus, in order to reduce loss incurred on...