political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...

There is a need for a simple method to assess the adequacy of diaphragm activation during voluntary inspiratory efforts in patients with suspected respiratory muscle weakness. We have compared mouth (Pmo,t), oesophageal (Poes,t) and transdiaphragmatic (Pdi,t) twitch pressure elicited by cervical magnetic stimulation (CMS) in five normal men (mean (SD) age 32.2 (1.8) yrs) on two separate study d...

Voluntary effort can be used to elicit changes in accommodation and vergence. We investigated the potential cross-coupling interactions of accommodative vergence/accommodation (AC/A) and vergence accommodation/vergence (CA/C) in response to voluntary effort. The responses of accommodation and vergence were measured simultaneously with a dual Purkinje image eye tracker and infrared optometer whi...

The achievement of common goals through voluntary efforts of members of a group can be challenged by the high temptation of individual defection. Here, two-person one-goal assurance games are generalized to N-person, M-goal achievement games in which group members can have different motivations with respect to the achievement of the different goals. The theoretical performance of groups faced w...

This paper explores the differences, similarities and synergies between voluntary and binding approaches to international rules. Voluntary efforts to ensure that firms adhere to appropriate standards of business conduct have been an important recent development in international business. These efforts have included the publication of codes of conduct describing the nature of a firm’s commitment...