the objective of this article is to present the established components with regard to the visual quality and legibility of isfahan city according to lynch’s theory. data was gathered in isfahan mainly by way of observation and interviews. additional information was obtained from historical data and urban documents. in the opinion of the citizens, the zayandehrood river, as a natural urban compo...

This study examines the visual aesthetic function of English signs in line with ethnographic approaches as a means of achieving various symbolic and communicative implications in the linguistic landscape (LL) of Jordan. Having coded the data in 6 urban streets of the major Jordanian cities, the social semiotic analysis centers on the visual layout of signs based on the typographical features of...