Virtual co-creation is a tool which assists marketers in better recognizing customers’ needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical research is being conducted in order to clarify the concept. Studies are mostly company centric, overlooking consumer’s value perception of co-creation and how it affects his ...

COVID-19 has impacted research worldwide, with many researchers turning to online methods. While and co-creation methods are well established, there no instructional articles or guides for aiming conduct workshops. Such workshops can provide quality data increasingly used. This paper addresses this gap by outlining the steps involved in conducting Using TruSTFood sustainability food labelling s...

Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the co-creation system is the key to making virtual places a vibrant source of great connections, cre...

The emergence of web-based technologies has radically influenced the ways in which individuals around the world communicate, represent themselves, share ideas, and otherwise interact with one another (Ward and Sonneborn, 2009; Rogers, 2003). In particular, these technologies allow people to communicate directly with one another and to share and shape their own experiences; as a result, customer...

The recent penetration of the Internet has provided a fertile ground for the rapid rise of eservices, and as a result, the e-services market is by its nature global and highly competitive. One of the keys to success is to anticipate and fulfil user needs through the constant development of new offerings. However, innovation is complex and characterized by a high failure rate especially when cus...