Motivated by recent trends in online advertising and advancements made by online publishers, we consider a new form of contract which allows advertisers to specify the number of unique individuals that should see their ad (reach), and the minimum number of times each individual should be exposed (frequency). We develop an optimization framework that aims for minimal under-delivery and proper sp...

Background: Advertisers optimization is one of the most fundamental tasks in paid search, which is a multi-billion industry as a major part of the growing online advertising market. As paid search is a three-player game (advertisers, search users and publishers), how to optimize large-scale advertisers to achieve their expected performance becomes a new challenge, for which adaptive models have...

This paper proposes a new motivation for information sharing in a decentralized channel consisting of a single manufacturer and two competing retailers. The manufacturer provides a common product to the retailers at the same wholesale price. Both retailers add their own values to the product and distribute it to consumers. Factors such as retail prices, values added to the product, and local ad...

Since 1984, dairy farmers have been contributing 15 cents for each cwt. of milk they sell to fund state and national advertising to increase milk product consumption. The main reasons for this generic advertising program are to reduce government surpluses of dairy products and to raise farm prices. The funds available to state and national dairy promotion organizations from this assessment have...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...

Television networks compete for both viewers and advertisers. Recent theoretical work has modeled the impact of viewers’ and advertisers’ network usage on the other group. Empirical work has not kept pace. I estimate viewer demand for television programs as a function of program characteristics, audience flow, day and time effects, and time given to advertising. I find audiences are highly resp...

abstract every producer or service provider needs advertisement for production introduction and better selling. therefore, attention to manufacturing and development of the brand is of special importance for the financial institutions in the international competitions. the improvement of brand value directly depends on advertising and brand identification. therefore, internet has become an impo...

We study sequential decision making in environments where rewards are only partially observed, but can be modeled as a function of observed contexts and the chosen action by the decision maker. This setting, known as contextual bandits, encompasses a wide variety of applications such as health care, content recommendation and Internet advertising. A central task is evaluation of a new policy gi...

By summarizing Khachiyan's algorithm and Karmarkar's algorithm forlinear program (LP) a unified methodology for the design of polynomial-time algorithms for LP is presented in this paper. A key concept is the so-called extended binary search (EBS) algorithm introduced by the author. It is used as a unified model to analyze the complexities of the existing modem LP algorithms and possibly, help ...

There is an increasing movement to give workers greater control over pensions, allowing them to personally manage their retirement investments. The recent trend away from pay-as-you-go social security programs towards fully-funded, individual-account systems is a prominent example. Competition and privatization are often touted as potential cures for the agency, efficiency and solvency problems...