This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies along with "first levels signifiers" and "Second level signifiers" obtained Symbolic displacement. This research shows TV commerci...

Commercials (ads) identification and measure their statistics from a video stream is an essential requirement. The duration of a commercial and the timing on which the commercial runs on TV cost differently to the ads owner. Automatic systems that measure these statistics will facilitate the ad owner. This research presents a system that segment semantic videos and identify commercials automati...

Automatic real-time recognition of TV commercials is an essential step for TV broadcast monitoring. It comprises two basic tasks: rapid detection of known commercials that are stored in a database, and accurate recognition of unknown ones that appear for the first time in TV streaming. The existing approaches, however, can not perform robust commercial detection because they highly rely on the ...

Television (TV) Commercial program contains important product information that displayed only in seconds. People who need that information has no insufficient time for noted it, even just for reading that information. This research work focus on automatically detect text and extract important information from a TV commercial to provide information in real time and for video indexing. We propose...

BACKGROUND There is a growing problem of physical inactivity in America, and approximately a quarter of the population report being completely sedentary during their leisure time. In the U.S., TV viewing is the most common leisure-time activity. Stepping in place during TV commercials (TV Commercial Stepping) could increase physical activity. The purpose of this study was to examine the feasibi...

For companies, TV commercial is a very important way to introduce and advertise their products. It is expensive to put an advertisement on TV. So these companies generally charge other companies to monitor that their TV commercials are broadcasted properly as contracted. Currently, these monitorings have been done manually. The monitoring company records all the TV programs and their air-times ...

Commercial advertising is the main source of income for TV channels and allocation of advertising time slots for maximizing broadcasting revenues is the major problem faced by TV channel planners. In this paper, the problem of scheduling advertisements on prime-time of a TV channel is considered. The problem is formulated as a multi-unit combinatorial auction based mathematical model. This is a...

This study develops a model for selecting Korean dramas based on TV station manager’s perceptions. First, the proposed model adopts the modified Delphi method to find out the suitable evaluative criteria of Korean dramas. Next, the model apply the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the best Korean dr...

The Value of Sampling This is a first draft. Comments are welcome. This paper investigates consumer welfare implication of commercial breaks during television programmings. The conventional wisdom dictates that consumers prefer watching television without the disruption of commercial breaks. However, we argue that commercial breaks may improve the welfare of consumers under certain conditions. ...