Commercial advertising is the main source of income for TV channels and allocation of advertising time slots for maximizing broadcasting revenues is the major problem faced by TV channel planners. In this paper, the problem of scheduling advertisements on prime-time of a TV channel is considered. The problem is formulated as a multi-unit combinatorial auction based mathematical model. This is a...

Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6 am-8.2...

Abstract: We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other industries in many respects. We find that a move from a TV monopoly to a TV duopoly may redu...

Abstract: We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other industries in many respects. We find that a move from a TV monopoly to a TV duopoly may redu...

In this paper, we formulate a new problem related to the well-known influence maximization in the context of computational advertising. Our new problem considers allocating marketing channels (e.g., TV, newspaper, and websites) to advertisers from the view point of a match maker, which was not taken into account in previous studies on the influence maximization. The objective of the problem is ...

As TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing, seeking tailor content best match the interests of viewers. Addressable an interactive form that combines online data personalization with aim addressing individual viewers and improving outcomes. This study investigated whether audience engagement (indexed by self-report likin...

BACKGROUND Television viewing is hypothesized to contribute to obesity among children and adolescents through several mechanisms that include the displacement of physical activity, snacking while watching TV, and the influence of food advertising. METHODS This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based o...

Obesity has become a worldwide public health problem. Considerable research has shown that the media contribute to the development of child and adolescent obesity, although the exact mechanism remains unclear. Screen time may displace more active pursuits, advertising of junk food and fast food increases children's requests for those particular foods and products, snacking increases while watch...

background: today, electronic mass media such as television (tv), influence behavioral patterns of their audiences. this study aimed to evaluate what messages on food advertisements related to oral health were transmitted (appeals) and how they were transferred (performance methods & artistic techniques) in islamic republic of iran broadcasting (irib). methods: in this cross sectional study, br...