This study, for the first time, attempts to explore the factors affecting tourist satisfaction with a theatrical performance, The Romance of the Song Dynasty in Hangzhou, China. Four factors are identified to have affected tourist satisfaction: “Performance,” “Venue Environment,” “Service,” and “Stage Facilities”. These theatrical performance factors are examined to assess the relative influenc...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

This study examined the relationship between satisfaction and behavioral intention as they relate to tourist attractions in Taiwan. Structural equation modeling was conducted using data from 376 industrial tourists. The findings reveal that the only the effects of tourist attraction, but also satisfaction, on behavioral intention, are supported. Furthermore, economic factors play a moderating r...

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceiv...

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived ...

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived ...

This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service, and tourist-...

In literature, analyses can be found of the competitiveness of international tourist destinations, based on tourist satisfaction with different attributes. However, most of these analyses do not use one single measure to make a global assessment, which makes it difficult to compare destinations. The aim of this paper is twofold. First, some alternatives that can be used as a synthetic index of ...

The modern discipline of customer care is paying more and more attention on the centrality of customers in the modern business organization. It is even more true if we consider the tourist industry where the market globalization and the competition of the emerging Countries is getting more and more hard. Nowadays it is unimaginable to plan a new kind of touristic service/product not considering...

The objectives of this study is to explore various tourism services offered by tourist destinations Jaipur and Agra, to measure satisfaction of tourists by identifying the impact of quality tourism product on overall satisfaction of tourists visiting Jaipur and Agra. In order to evaluate the impact of service quality destination dimensions on the satisfaction of tourists, four hypotheses were d...