Creative tourism is an ongoing development in many countries as an attempt to moving away from serial reproduction of culture and reviving the culture. Despite, in the destinations with diverse and potential cultural resources, creating new tourism services can be vague. This paper presents how tourism experiences are modularized and consolidated in order to form new creative tourism service of...

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

*Graduate Institute and Department of Tourism Management, Chinese Culture University, Taipei, Taiwan †Graduate Institute of Recreation, Tourism, and Hospitality Management, National Chiayi University, Chiayi, Taiwan ‡Tourism Department of Fudan University, Shanghai, China §Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, Taipei, Taiwan ¶Human Resources D...

In recent years, there is a heated study of the translation of tourism materials from Chinese into English from a cultural perspective. A growing number of translation scholars begin to study the cultural communication and cultural interaction in the process of translating culture-loaded tourism publicities from Chinese into English. Learning under such a background and enlightened by the innov...

Although the formidable growth of urban tourism around the world is well documented, it is widely acknowledged (see Page, 1995; Ashworth, 1989) that research focusing on the culture and experience of urban tourism is rare. Indeed, there is a degree of consensus that quantitative visitor surveys tend to dominate urban tourism research. Whilst recent cultural research focusing on the embodiment a...

This study has been carried out as a part of the programme " Culture, tourism and development " of the Division of cultural policies and intercultural dialogue, Section culture and development by Pr Mike Robinson and Dr David Picard. The views expressed by the author, the selection of facts presented and the opinions stated with regard to the facts are the responsibility of the author and do no...

Th e Canary Islands or ‘fortunate islands,’ a Spanish archipelago and a well-known mass tourism destination, is experiencing the redevelopment of its wine industry. In this regard, wine tourism appears to be a natural extension emerging from a traditional product wine that has been part of Canary Islands’ culture for centuries. Th is study explores the extent to which wine, tourism and related ...

The rapidly developing relationship between tourism and creativity, arguably heralds a ‘creative turn’ in tourism studies. Creativity has been employed to transform traditional cultural tourism, shifting from tangible heritage towards more intangible culture and greater involvement with the everyday life of the destination. The emergence of ‘creative tourism’ reflects the growing integration be...