نتایج جستجو برای: suitable marketing

تعداد نتایج: 260133  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شاهد - دانشکده هنر 1391

now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...

پایان نامه :دانشگاه بین المللی امام خمینی (ره) - قزوین - دانشکده مهندسی معماری و شهرسازی 1388

nowadays,tourism industry considered as one of the main sources of income of a country.unfortunately and despite of owning plenty of cultural historical and natural attractions, iran has not reached to a proper position in this field. besides, the historical cities of a country are considered as the income resource and national wealth of it. qazvin with a rich cultural precedent, have suitable ...

Journal: :مدیریت ورزشی 0
هاشم کوزه چیان دانشیار گروه تربیت بدنی و علوم ورزشی دانشگاه تربیت مدرس محمد احسانی دانشیار گروه تربیت بدنی و علوم ورزشی دانشگاه تربیت مدرس سید حمید خداداد حسینی دانشیار دانشکده مدیریت دانشگاه تربیت مدرس سیدعماد حسینی عضو هیأت علمی دانشکده تربیت بدنی و علوم ورزشی دانشگاه مازندران

the purpose of this study was to evaluate sport marketing mix factor and its seven components (production, price, promotion, place, public relations, people and physical evidence) in football premier league from the viewpoint of managers of physical education organization and football federation of islamic republic of iran. for this purpose, a researcher-made questionnaire (cronbach's alph...

پایان نامه :دانشگاه تربیت معلم - تهران - دانشکده تربیت بدنی علوم ورزشی 1391

the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...

Journal: :European Journal of Multidisciplinary Studies 2017

2000
Gerrit H. van Bruggen Berend Wierenga

Marketing models are of invaluable importance for the advancement of marketing science. Regarding the role of models in marketing decision-making in practice we question the claim that marketing models are routinely used by many companies. Marketing models are suitable for certain types of marketing decision situations but much less for others. We Ž . advocate the development of integrated mark...

2015
Ross Gordon

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

2007
Neeraj Arora Xavier Dreze Anindya Ghose James D. Hess Raghuram Iyengar Bing Jing Yogesh Joshi Nicholas Lurie Scott Neslin S. Sajeesh Meng Su Niladri Syam Jacquelyn Thomas John Zhang

The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when t...

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