media has an undeniable role in shaping and directing beliefs, attitudes and thoughts of society and also in creating a suitable ground in sport. the aim of this study was to examine the effective factors of sport media in development of athletic sport. the research methodology was descriptive-comparative, the type of the research was applied, the method was survey, and data collection was fiel...

Background. World Health Organization pointed out in 2019 that insufficient physical activity has become the fourth major risk factor affecting global mortality. Objectives. This research explores the influence of multi-media teaching intervention in the physical education curriculum on college students’ sports attitudes and behavior. Methods. The subjects of weight training and Yogalates cou...

In the present research, the role of the mass media in the development of private sector participation in Mazandaran Province sports was studied. For this purpose, a sample of 130 individuals consisting of sports experts and managers and media executives participated in the survey. In the poll process, a researcher-made questionnaire was utilized after its content validity was confirmed by a nu...

Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television and radio, to the self-engaging aspects of Internet sport coverage and gaming, the spectator is rapidl...

Background: The general population’s understanding of musculoskeletal health is likely influenced by media reports of the ailments of prominent athletes. We assessed factors independently associated with debatable or potentially misleading medical statements in mainstream sports media coverage of the ailments of professional and college athletes.Methods: We identified and assessed 200 Int...

This paper discusses the current situation of sports communication in the big data era and the relationship between the big data and the media. Then describe characteristics of the big data era sports communication through three aspects the channel platform, audience boundaries and present content and predict the future development of the big data era sports communication through four aspects e...

Sports undertakings cannot develop without sports transmission influence, the transmission pervasiveness directly has the direct bearing on sports undertakings can be extensive spread among the whole nation or not. Research on sports network transmission innovation way is beneficial to impel sports undertakings development through utilizing advanced high technological means under new developmen...

Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...