نتایج جستجو برای: sport product
تعداد نتایج: 305128 فیلتر نتایج به سال:
the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...
The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the strategic combination of sports tourism marketing in Mazandaran province with a 7 P's approach. 235 ...
Abstract. The player of squash has a choice between two options when his/her opponent changes the score from 8:7 to 8:8. The player to receive has to decide whether to play until 9th or until 10th point. We observe in this paper that the score of the squash game can be modelled as a Markov chain. Thus using standard techniques of Markov processes, we can derive the optimal strategy for the squa...
the aim of this study is to evaluate the sport marketing mix and its seven elements (product, price, promotion, place, public relations, people, and physical evidence) in iran’s volleyball super league from the viewpoint of ministry of sport and volleyball federation managers in two conditions, namely existing and optimal. for this purpose, 102 subjects, among them the official staffs in the mi...
The purpose of the present study was to explain the relationship between brand personality dimensions and customers’ loyalty to sport brands in Rasht. The method of present survey was descriptive and applied, also the statistical population was loyal customers to sport brands in Rasht. In order to data collection two questionnaires; Geuens & Wulf (2009) for measuring brand personality dimensi...
OBJECTIVE To determine factors associated with adult squash players' protective eyewear behaviours. METHODS A survey of 303 players (aged >or =18 years) was conducted at three squash venues in Melbourne, Australia over a three week period in June 2000 to obtain information about protective eyewear use. RESULTS Of 303 participants the response rate was 98.1%; 66.1% were males, with a mean ag...
The aim of this study is to evaluate the sport marketing mix and its seven elements (product, price, promotion, place, public relations, people, and physical evidence) in Iran’s volleyball super league from the viewpoint of ministry of sport and volleyball federation managers in two conditions, namely existing and optimal. For this purpose, 102 subjects, among them the official staffs in ...
Understanding why sport fans socially interact with other fans, participate in team-related discussions, recruit new members, and retain membership in sport fan communities is an important issue for sport marketers. In this study, we tested a model of fan community identification that included outcome and moderator variables in the contexts of two major professional sport leagues (soccer and ba...
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