this study aimed to find the relationship between communication skills and leadership styles. the methodology of this field study was descriptive-correlation. a sample of sixty five isfahan’s media managers who were chosen randomly participated in this study. the standard multi-factor leadership questionnaire and communication skills questionnaire were used to collect data. the collected data w...

the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...

the aim of this study was to survey sport sponsorship objectives of super league sponsors of iran. the method of this study was descriptive correlation. the statistical population consisted of all sponsors who sponsored 9 active sport fields in super league. the sample consisted of 134 sponsors. a research-made questionnaire was used to collect data; its content and face validity was confirmed ...

The aim of this article is to investigate the explanatory variables of the number of Facebook fans and Twitter followers for professional sports clubs based on the financial value literature. Such explanatory variables are related to local market conditions and on-field and off-field performance. Based upon a sample of North American major league clubs and the most valuable European soccer club...

the aim of this study was to use ahp method to rank the obstacles to improving professional ethics in sport media. in the first step, the existing obstacles were identified by review of literature, searching the authentic websites and finally interview with sport media experts. after this step, the hierarchy tree was portrayed to rank the obstacles and then the analytical hierarchy process (ahp...

The immersive and engaging characteristics of digital games are leading current pedagogical discussions about digital media. Game scientists, (pedagogical) researches, and practitioners continue to attempt to embed digital games in pedagogical settings. They consider these games to be so called serious games. The idea of serious games is that a digital game is not only played for fun and entert...

Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...

the aim of this study was to examine dimensions of tax exemptions in iran sport from viewpoints of managers of sport clubs and sport experts. the research method was descriptive and correlation. statistical population included the managers of sport clubs and sport experts in three provinces of tehran, isfahan and fars. sample of managers were equal to the statistical population (n=n=25) and the...

media has an undeniable role in shaping and directing beliefs, attitudes and thoughts of society and also in creating a suitable ground in sport. the aim of this study was to examine the effective factors of sport media in development of athletic sport. the research methodology was descriptive-comparative, the type of the research was applied, the method was survey, and data collection was fiel...

the aim of this study was to examine the fourfold role of sport media (culturalization, educational, informing and social participation) in developing sport for all culture. this study was a descriptive – correlation survey. the statistical population of this study consisted of sport and media experts. a researcher – made questionnaire was used to collect the data; its validity was approved by ...