media has an undeniable role in shaping and directing beliefs, attitudes and thoughts of society and also in creating a suitable ground in sport. the aim of this study was to examine the effective factors of sport media in development of athletic sport. the research methodology was descriptive-comparative, the type of the research was applied, the method was survey, and data collection was fiel...

the aim of this study was to examine the fourfold role of sport media (culturalization, educational, informing and social participation) in developing sport for all culture. this study was a descriptive – correlation survey. the statistical population of this study consisted of sport and media experts. a researcher – made questionnaire was used to collect the data; its validity was approved by ...

this study aimed to find the relationship between communication skills and leadership styles. the methodology of this field study was descriptive-correlation. a sample of sixty five isfahan’s media managers who were chosen randomly participated in this study. the standard multi-factor leadership questionnaire and communication skills questionnaire were used to collect data. the collected data w...

the aim of the present research was to identity and to present the optimum state of iran sport media management from the viewpoints of top media and sport specialists. to achieve an optimum theory, q method was used. a researcher-made questionnaire consisting of 60 questions was designed using the 7-point likert scale and its validity was confirmed by specialists and university professors. stat...

the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...

the purpose of this study was to show types and extent of offensive behaviors at soccer stadiums and to test the relationship between personal factors, spectators, verbal behavior of stadium executives and staff, sport media biases, modeling from famous team spectators, refereeing the matches, and win-oriented spectators with offensive behavior of the spectators. a total of 727 researcher-made ...

the aim of this study was to use ahp method to rank the obstacles to improving professional ethics in sport media. in the first step, the existing obstacles were identified by review of literature, searching the authentic websites and finally interview with sport media experts. after this step, the hierarchy tree was portrayed to rank the obstacles and then the analytical hierarchy process (ahp...

the link between sport and media as a cultural and commercial relationship requires proper management for both industries. because of live broadcast and the possibility to view images, tv has a greatest impact on the link between media and sport. due to the exclusivity of tv in iran and its central role in active life of the public, it requires an investigation into ways that can place tv at th...

Title of Document: INFLUENCE OF AUDIENCE CHARACTERISTICS ON THEIR BEHAVIORS ACROSS DIFFERENT SPORT MEDIA PLATFORMS Dae Hee Kwak, Doctor of Philosophy, 2009 Directed By: Associate Professor Stephen R. McDaniel, Department of Kinesiology This dissertation explores sport media consumption behavior through a series of three investigations. Using the broad U & G approach (Katz et al., 1974) as an ov...