the aim of this study was to identify sport marketing barriers in iran from sport managers’ perspectives. the statistical population involved top managers of sport and youth ministry, national olympic committee and sport federations (n=80). sample was equal to the population and 67 questionnaires were returned correctly. a researcher-made questionnaire (with 40 items) was used to measure sport ...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Since sport marketing is a commercial activity, precise customer and marketing segmentation must be investigated frequently and it would help to know the sport market after a specific customer profile, segmentation, or pattern come with marketing activities has found. Such knowledge would not only help sport firms, but would also contribute to the broader field of sport customer behavior and ma...

Given the importance and prevalence of commercialization in intercollegiate sport, outsourcing sport marketing functions has become a popular business decision with the possibility of becoming more popular in the future. Yet, there is a lack of research about outsourcing in sport marketing with respect to decision making factors when determining whether or not to outsource some aspects of an or...

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...

The purpose of this pilot study was to determine the level of consultancy currently taking place between Sport Management faculty and their respective athletic departments. The subjects of the study were Directors of Marketing of athletic departments within universities that offer Sport Management programs (N=201). A list of universities offering Sport Management programs in the United States w...