Social media have enjoyed a rapidly increasing adoption among users in recent years. Millions of users execute billions of actions (in form of tweets, messages, replies, likes, etc.) every day. The massive amount of social interactions online has contributed to the proliferation of social advertising. Alongside the interest in online and social advertising, Twitter has introduced several advert...

social determinants of health is one of the topics that has attracted researchers' attention in recent decades, which is consistent with it, the public health, as one of the influencing factors to quality of life is taken into consideration. the purpose of this study was to examine the impact of social well-being on quality of life among meshginshahr pnu students with using survey method. ...

We investigate paid endorsement as a crowd-sourcing social advertising mechanism that allows advertisers to bypass publishers (e.g., Facebook) and recruit individual endorsers of their own choice at affordable prices. Specifically, we investigate (i) how incentives affect endorsers’ participation and effectiveness, (ii) what types of endorsers are most effective in generating online engagement ...

We study the impact of social influence on the performance of ads on social networks. Using data for several ads on Facebook for two different firms, we measure the impact of past connections on the click rate and endorsement rate of ads. We find that increase in the connections does not lead to an increase in the click performance and may even decrease the click performance. We also find that ...

By enabling connections between individuals, Social Networking Sites, such as Facebook, promise to create significant individual as well as social value. Encouraging connections between users is also crucial for service providers who increasingly rely on social advertising and viral marketing campaigns as important sources of their revenue. Consequently, understanding user’s network constructio...

achieving the millennium development goals has proven to be a real challenge. providing evidence on cost-effective interventions did not prove to be sufficient to secure the trust of national authorities, health care providers and patients. introducing change in a health system requires a good understanding of the relationships between the actors of the system. social network analysis can provi...

Social advertising holds the potential to reshape the traditional advertising industry. Understanding what leads to effective social contagion at the dyadic level lies at the core of cost-effective social advertising strategies. This paper is the first attempt to comprehensively study the effect of dyadic network relationship on social contagion in directed networks. This paper reveals several ...

The author discusses 3 variables that assess different aspects of social relationships—social support, social integration, and negative interaction. The author argues that all 3 are associated with health outcomes, that these variables each influence health through different mechanisms, and that associations between these variables and health are not spurious findings attributable to our person...