the study aims at investigating the relationship between social capital and national identity. based on giddens’ theory on identity and woolcock and narayan’s theory of social capital, the researchers, through a survey study, have investigated the relationship between social capital and national identity of 360 students of shiraz university. independent variables include demographic variables, ...

the concept of identity and its formation is one of the most basic notions in the field of social psychology. many psychologist and sociologists have presented their theories based on this concept and the psychosocial progress of its formation in social contexts. henry tajfel, a prominent social psychologist, in his social identity theory has divided an individual’s identity into two parts: “pe...

Social identity is a constant and permanent process that changes social situations based on individual experiences in these situations. Religious and ethnic identities are two dimensions of social identity that are of great importance in Iranian society. Due to the ethnic diversity in Iran and the proximity of ethnic cultures through migration, ethnic identity is noticeable. Religious identity ...

Social anxiety is a psychological disorder affected by cognitive aspects of person. The aim of study was to investigate the role of informational, normative, and avoidance identity styles in predicting the variance of social anxiety amongst Iranian medical science students. Using stratified sampling method, one hundred and twenty students were selected from each of the colleges of medicine, pha...

supposing the reciprocity of relations between society and media, it is logical to investigate the social changes of women’s identity through inspecting the changes in women’s identity representation in media (particularly cinema). this paper aims to analyze the mutual effects of predominant social affairs of after-islamic revolution of iran on the manner of women’s representation in iran’s cin...

The concept of identity and its formation is one of the most basic notions in the field of social psychology. Many psychologist and sociologists have presented their theories based on this concept and the psychosocial progress of its formation in social contexts. Henry Tajfel, a prominent social psychologist, in his Social Identity Theory has divided an individual’s identity into two parts: “pe...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...