Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...

advancement in e-commerce technologies and emerge of web 2.0 applications developed e-commerce. nowadays, customers are entering new platform, where they are more active than before through participating in business process with the web 2.0 applications. by the impact of the new stream in e-commerce, social commerce, we propose and test an adoption model at the customer level. impact of social ...

Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social commerce (SC) intention directly and through the variable of perceived risk. The sample included 214 social media users in Isfahan collected through simple random sampling meth...

The paper explores the concepts of social commerce, the behavior of consumers in social commerce, business models and revenues models of social commerce. We use the Facebook social network commerce as an example to explore the social commerce concept models, classifications of social commerce, revenue model and limitation of social commerce. The social commerce is still in infant stage, there a...

With the popularity and growth of social media, social commerce has been quickly emerged as a new phenomenon. It represents a shift in consumers’ thinking from individual decisions to collaborative decision. However it has not yet been fully understood, especially about the business model of different types of social commerce. This paper offers a literature review on the definition and characte...

Social media has not only reshaped the way people make decisions, but also changed the norms of how people interact with others. Due to the popularity of social media, social commerce is becoming a new form of e-commerce approaches. This study attempts to investigate what motivates individuals’ use of social commerce in the context of grocery retailing service based on the theoretical framework...

Nowadays, social commerce has rapidly expanded to diverse industries. One of the items that has expanded rapidly seems a restaurant type of coupons at a social commerce site, which mainly composes of social commerce items. However, research has been rare conducted concerning restaurant products in a social commerce environment. In this respect, the present study suggests a conceptual research m...

Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new phenomenon first widely acknowledged in 2005, social commerce presents new opportunities to examine issues related to informatio...

Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and obse...