Gordon Allport (1954) has described the attitude concept as "the primary building stone in the edifice of social psychology [p. 45]," and the extensive attitude literature in the past 20 years supports this contention. Stimulated primarily by the cognitive consistency theories, thousands of pages have been written recently on attitude formation and change. One possible reason for the popularity...

The present study explores the effects of social-media messages that are presented in television content. In particular, the retention of content and changes in attitude through watching television programs was investigated. Thirty participants were randomly assigned to one of two conditions: one that included social-media messages and one that omitted socialmedia messages. The participants’ ey...

In this paper we evaluate a model of social decision-making for virtual agents. The model computes the social attitude of a virtual agent given its social role during the interaction and its social relation toward the interactant. The resulting attitude influences the agent’s social goals and therefore determines the decisions made by the agent in terms of actions and communicative intentions t...

There have been many readings of Mead’s work, and this paper proposes yet another: Mead, theorist of the social act. It is argued that Mead’s core theory of the social act has been neglected, and that without this theory, the concept of taking the attitude of the other is inexplicable and the contemporary relevance of the concept of the significant symbol is obfuscated. The paper traces the dev...

An attitude is the evaluation or affect associated with a social object. A theory of attitudes should specify (1) how attitude objects are represented, and (2) what kind of representation constitutes an attitude. To the first question, social psychologists long ago anticipated answers that are now attractive to cognitive psychologists. On the second, social psychologists are in need of help tha...

We study in this thesis the problem of social attitude formation and dynamics using multi agent simulation. The concept of attitude could be defined as a global evaluation of a social object, based on cognitive or affective information. Our works belongs to the field of social simulation which aims to reproduce in a virtual environment complex social phenomenon at a macroscopic level based on m...

the main purpose of this study was to investigate factors influencing knowledge sharing among the personnel of agricultural extension and education organization in the iranian ministry of jihad-e agriculture. a survey method was employed for the study, and 110 personnel randomly selected as a sample out of 140 who were busy working in the organization. data was collected through a questionn...

This study examined the attitude of teachers towards the use of self-made video compact disc and its effect on JS II students’ academic performance in social studies in Calabar Municipality. Teachers’ Utilization of Video Compact Disc Questionnaire (TUVCDQ) and Social Studies Performance Test (SSPT) were administered to 12 teachers and 600 JSS II students respectively from 12 schools purposivel...