نتایج جستجو برای: shopping style
تعداد نتایج: 78194 فیلتر نتایج به سال:
Applications to support online comparison shopping are expected to become increasingly available to consumers. However, not all consumers equally engage in online comparison shopping and, thus, would not necessarily benefit from such tools. The study proposes that the perceived usefulness of comparison shopping tools depends on consumers‟ comparison shopping proneness, which in turn is influenc...
despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
While the appeal of shopping online is enormous, successful methods of attracting and keeping customers remain elusive. Product offerings, service, and price are important considerations in online shopping, and a useful and satisfying Web site is also a consideration for on-line success. This research investigates product presentation in remote purchase environments and whether to accommodate u...
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In comparison-shopping services (CSS), there exist frauds who perform excessive clicks on a target item in order to boost the popularity of it. In this paper, we introduce the problem of detecting frauds in CSS and propose three anomaly scores designed based on click behaviors of users in CSS.
<span style="color: #000000; font-family: Tahoma, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; backgro...
Young people make up the majority of online shoppers in Indonesia. The objectives this study are to characterize consumer decision-making styles young internet users and create a profile their shopping styles. A quantitative research approach was used accomplish objectives. primary data for were gathered by sending questionnaires via social media consumers from Generation Z millennials who buy ...
The rapid popularity of mobile devices especially smart phones has changed human life style greatly. In this paper, we examine the consumer behaviors on several e-commerce platforms based on a large-scale dataset of mobile internet access records for about 3.5 months from a major telecom operator in China, which covers 126,388 users from Shanghai. We provide a preliminary study on users’ daily ...
A market research company (Nielsen) reported that consumers in the Asia-Pacific region have become the most active group in online shopping. Focusing on augmented reality (AR), which is one of three major techniques used to change the method of shopping in the future, this study used a mixed design to discuss the influences of the method of online shopping, user gender, cognitive style, product...
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