Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

I define “sensory marketing” as “marketing that engages the consumers' senses and affects their perception, judgment and behavior.” From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Given the gamut of explicit marketing appeals made to consu...

From “Meet the Marketers” sessions in lectures, to onlineopportunities for students grappling with real-world marketing, I apply a rich range of innovative teaching approaches to engagestudents in their learning. My teaching philosophy incorporatesproblem-based, collaborative and research-led learning andteaching. Directly involving hundreds of students in lectureactivities,...

Günümüzde konaklama işletmeleri hem müşterilerine ulaşabilmek de müşterilerinde sadakat duygusunu oluşturabilmek için pazarlama kapsamında çeşitli stratejiler uygulamaktadır. Bu stratejilerin en önemlilerinden bir tanesi müşterilerinin akıllarında işletmelerinin canlı kalabilmesi amacıyla müşterilerin duyusal organlarına hitap edebilmektir. kapsam doğrultusunda da günümüz stratejilerini etkin ş...

The aim of this research is designing the Causal Impulse Model to create a positive brand image in the dairy industry. The present research is applicable in terms of purpose, descriptive-exploratory in terms of research type, gauging in terms of collecting the data, quantitative- qualitative in terms of the kind of data, and sectional in terms of time horizons (data gathering time).Communicatio...