This study focused on the effect of two factors of complexity and salience and the mixture of both on listening comprehension. Advanced learners were divided into four separate groups (complex-salience-mixture-control) and each group was tested by different listening tests. Each group received a pre-test, 10 sessions of during-test instructions and a final post-test. The results showed that the...

How the investors react to the received information plays a crucial role in determining the return of stock exchange market. Supply and demand based upon incorrect decisions lead to the price deviation of inherent values. This paper aims to study the impact of salience phenomenon on disproportionate pricing and investor overreaction in the corporates in Tehran stock exchange. Research methodolo...

Understanding which specific foods easily come to mind when individuals consider categories of dietary behavior may help explain observed patterns of dietary intake. We examined which specific behavioral exemplars are most easily retrieved from memory when individuals consider broad dietary categories. Participants reported specific foods that come to mind when considering high fat foods, low f...

This paper seeks answer to the question why exactly we say what we say the way we say it. Although Giora (1997, 2003) argued that cognitively prominent salient meanings, rather than literal meanings, play the most important role both in production and comprehension of language, most attention in pragmatics research has been focused on comprehension rather than production. This paper claims that...