considering current situation and approaching one, car-component manufacturers should choose an appropriate strategy so that this strategy can help them survive in competitive market of manufacturing. sahand khodro company as a small car-component manufacturer, is located in industrial town of shahid rajaie in tabriz. comprehensive framework for strategy formulation is used to formulate sahand ...

Automobile industry is an exhaustive industry bringing development for any country. The industrial capabilities needed for development rest in this branch of industry. The Iranian automobile making companies move in line with this aim. But in recent decades, in addition to development of automobile industry, the pollution too has occupied the minds of the authorities of these companies. Some me...

Automobile industry is an exhaustive industry bringing development for any country. The industrial capabilities needed for development rest in this branch of industry. The Iranian automobile making companies move in line with this aim. But in recent decades, in addition to development of automobile industry, the pollution too has occupied the minds of the authorities of these companies. Some me...

professional attitudes of employees in organizations are associated with costumer perception to organization. these characteristics are consequences of positive image of the customers of society to organization. thus, employees’ skills, attitudes and behaviors are important in this field. high reputation of iran khodro company among people and its costumers always prompt many staffs to emerge p...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

This article aims to investigate and identify gaps in the manufacturing system of world-class (WCM), In auto industry establish necessary adjustments systems organization using critical performance analysis (IPA). study presents a blend theoretical practical framework as stated literature integrates experts' viewpoints. The characteristics Iran Khodro Company's production were defined. Then ess...

Many criteria have been presented so far for innovation measurement. Presenting the relation between input and output of innovation, completing other criteria and achieving more comprehensive criteria has also been raised. What is of vital importance is the right utilization of these criteria towards measuring innovation. This paper seeks to present a model to measure innovation that, in additi...

One of the most important parts of the green supply chain management (GSCM) is the green supplier. The green supplier selection process has a vague nature. Therefore, specific approaches, such as fuzzy, are necessary during their evaluation. On the other hand, the choice of a coherent and integrated strategy is vital to achieve lean and green production. Accordingly, the present study aimed to ...