the study of entrepreneurial orientation concept and codifying a proper strategy to improve the performance of companies has a great importance as the companies have allocated more product market share to themselves by representing new and unique products according to customers’ requirements. the purpose of this study is to examine the impact of entrepreneurial orientation and competitive strat...

today, market orientation plays a vital role in determining customers’ needs and success of organizations. market orientation has also influenced various organizations’ measures including innovation. therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of golestan province. the population of this study comprised all 170 managers of bo...

the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

The concept of market orientation comprises four components: customer and competitor orientations, each with a proactive responsive dimension. Studies have considered both orientation. Competitor orientation, however, has been investigated more narrowly. Research focused specifically on its dimension, firm's posture quickly responding to competitors' actions their offerings; but largely disrega...

this study extends prior researches by exploring the effect of organizational orientations on export performance. building on the already extensive literature, we developed a model of relationship. a total of 120 usable questionnaires were received from the iranian food industry smes. the results indicated that entrepreneurial orientation, market orientation and learning orientation positively ...

Farmers can only be market oriented if his/her production plan follows market signals and produce commodities that is more marketable. In other to achieve this, this study provided empirical evidence on the Gender analyses of market orientation in South Eastern, Nigeria. A stratified sampling design was used to select 360 sample respondents in 2017. Market Orientation Index (MOI) and Heckit sel...