the purpose of this research is to evaluate the effective factors on relational marketing in mature relationships between buyer-seller. transaction versus relationship has been considered as a very important topic for research. in this research, marketing strategies are evaluated from two perspectives. the first view is marketing mix management (transactional marketing). transactional marketing...

â â â  â â â â â  abstract â  the research on social networks and collaborative strategies has highlighted from the mid of 1980 which has contributed to the success and development of firms. the relationship and communication with trade partners in overseas help success of firms in entering to foreign markets and improve new partners and new markets abroad. doing firm internationalization in fo...

 The research on social networks and collaborative strategies has highlighted from the mid of 1980 which has contributed to the success and development of firms. The relationship and communication with trade partners in overseas help success of firms in entering to foreign markets and improve new partners and new markets abroad. Doing firm internationalization in foreign countries faces some ba...

nowadays, the pioneer companies are trying to increase their profitability through satisfying the needs of their customers by using the best possible way. therefore, market orientation strategy is considered to be the key to organizational success. market orientation is a major issue in management of the market and potential customers and with its positive relation with the business performance...

abstract because of today's dynamic business environment and three emerging major trends of intense international competition, discrete markets, and changing technology, innovation is drawing increasing attention as a solution. these trends have aroused business scholars’ interest in running in-depth investigations on the concept of social capital as a critical factor in improving organizationa...

The current study examines the construct of relationship social comparison orientation, which deals with an individual’s propensity to compare his or her romantic relationship to that of others’ romantic relationships on various dimensions, in both dating and married samples. The study also examines the role of relationship uncertainty and self uncertainty as an inducement or precondition to re...

This article examines how principals describe the nature of relationships and presence (or absence) of relational trust among teachers, and between the teachers and the principal in the discourse of professional learning communities. Participants were 12 school principals from urban, suburban, and rural communities in Manitoba. In the discourse of learning communities, the notion of trust is ar...