establishing and operating private radio and television and its possible activity beside state radio and television is the selective method of administering radio and television in many countries worldwide. in legal system of iran, state run radio and television in article 44 of the constitution and interpretation of guardian council of mentioned article, establishing private radio and televisi...

background: media advertisements especially radio and tv are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. ministry of health and some other ministries in iran agreed to control and restrict the advertising of unhealthy products and services. therefore, adequate supervision and monitoring should be done in this field.  a cont...

There is disparity in access to Information and Communication Technologies between male and female especially in developing countries. This study did a gender analysis of access and use of ICTs in Ekiti state, Nigeria. Multistage sampling procedure was used to select 178 respondents. Data collected were analysed using descriptive statistics and t-test at α0.05. Radio (198.7), mobile phones (186...

While mass media campaigns have been shown to contribute to reductions in smoking prevalence, little research has been undertaken on the effectiveness of radio advertising as a communication medium. This is despite radio being less expensive and having greater reach than television in some low and middle income countries. We aimed to explore the potential of radio as an adjunct or alternative t...

^Investigators of news media often contend that the medium directly influences the content. They have focused particularly on television because it has become a major source of news for many North Americans, and many consider it their most reliable news source.' Media comparisons, for the most part, contrast television and newspapers. Radio, although ubiquitous in the background, has received r...

OBJECTIVES This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS Regression analysis was used to link total county level monthly quitline calls to television, radio and print advertising expenditures. Based on regression results, standardised measures of the relative effe...

PEZDEK, KATHY; LEHRER, ARIELLA; and SIMON, SARA, The Relationship between Reading and Cognitive Processing of Television and Radio. GHILD DEVELOPMENT, 1984, 55, 2072-2082, This study compares the relationship between comprehension and memory for text and television, and comprehension and memory for text and radio, 2 stories were edited to create 3 matched versions of each—-(1) a storybook with ...