emerging technologies such as biotheraputics are widely view as the source of new types of competitive advantage. despite their huge potential gaining advantages from these technologies requires adopting different types of managerial skills and insight than those utilized in the context of incremental improvements. this makes established firms particularly vulnerable to the challenges of these ...

We analyzed the effects of R&D cooperation with users and the intensity/continuity of such cooperation on firms’ innovation output—whether radical or incremental. We also examined the moderating effect of firm size on these relationships. Results show that cooperation with users favours the development of both radical and incremental product innovations. In addition, we found that the higher th...

Teams developing innovations work in a context ripe with uncertainty, and handling this uncertainty places special demands on the leaders of such teams. We empirically tested the role of leader personality in the success of two different types of New Product Development (NPD) teams: radical and incremental. Using the five-factor model of personality as a framework, results based on a sample of ...

This article analyzes the link between the use of concurrent engineering (CE) and success in new product development (NPD) under varying conditions of uncertainty and complexity—radical versus incremental innovations. Using linear regression, the results obtained indicate that overlapping activities, inter-functional integration and teamwork positively affect NPD performance in terms of develop...

Inventors can commercialize innovative products by themselves and simultaneously license the technology to other firms. The licensee may cannibalize sales of the licensor, but this can be compensated by gains from royalties. We show in this paper how licenses can be used strategically to speed up the new product diffusion process in two instances of markets: (i) a market with strong Intellectua...

C hristensen’s (1997) original theory focused on disruptive technologies. Over time, the same theory has been used to explain all kinds of disruptive innovations. This is a mistake. Different kinds of innovations have different competitive effects and produce different kinds of markets. They should be treated as distinct phenomena. This article summarizes what the academic literature has to say...

“Strong market orientation is essential for innovation success!” Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so-called incremental innovations. Companies ...

This paper tackles the issue of wearable technologies’ marketability, analyzing alternative paths of new product development (NPD). Currently, wearable technologies NPD mainly remains within the borders of computer science which develops oddly looking wearable computers and radical fashion design which emphasizes the beautification of technologies as experiments to interaction design. Users are...