Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

Owing to the rapid development of the Internet and information technology in China, the growth of consumers’ purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China’s C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87...

In this study, seven factors affecting consumer perception of online store image are identified based on store image measurement of traditional stores. Enjoyment and trustworthiness are two new antecedents suggested for the online store image. A cultural dimension is also introduced to understand the possible differences of model structure and relationships between online store image perception...

This study investigates the manner in which corporate philanthropy affects consumer patronage toward a brand. In so doing, we propose reciprocity as a key mechanism, which manifests the effect of corporate philanthropy on patronage behavior, and examine how vicarious licensing and strategic fit would mitigate the relationship between reciprocity and patronage behavior. The results indicate that...

the present study examined the effects of using english in products advertisements published in magazines in iran on their persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

As markets expand, new modes of purchasing are being made available to customers. Especially, after the growth of internet, the modern era could be that of virtual markets. This paper studies the online purchasing intention of consumers in the city of Vadodara, Gujarat, India for Durable Goods. In India, people have tended to purchase small items, electronic items which are of lesser value. Gen...

This study proposes a research model to understand the moderating role of customers’ perceived effectiveness of third-party control in the e-commerce environment on (1) the trust building process and (2) the effect of trust on customers’ online purchasing intention. The model was tested using a sample of 383 online consumers collected in New Zealand. The results show that perceived effectivenes...