At present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.

BACKGROUND Previous surveys on the relationship between physicians and pharmaceutical representatives (PRs) have been of limited quality. The purpose of our survey of practicing physicians in Japan was to assess the extent of their involvement in pharmaceutical promotional activities, physician characteristics that predict such involvement, attitudes toward relationships with PRs, correlations ...

BACKGROUND Tobacco promotions are linked to tobacco consumption in adolescents. The aim of this study was to determine knowledge of and exposure and responses to tobacco-promotional activities and factors associated with knowledge among adolescents in a rural setting in Sri Lanka. METHODS Seven schools in Polonnaruwa district were randomly selected for this cross-sectional study. Adolescents ...

Many marketing efforts focus on promotional activities that support the launch of new products. Promotional strategies may play a crucial role in the early stages of the product life cycle, and determine to a large extent the diffusion of a new product. This paper proposes an agent-based model to simulate the efficacy of different promotional strategies that support the launch of a product. The...