price fairness and price satisfaction is one the most important fields in pricing and also in customer satisfaction. in this research, first the dimensions of price fairness, price satisfaction, customer satisfaction, and customer loyalty are extracted from marketing literature, then five hypotheses are developed. in proposed model, price fairness has direct impact on price satisfaction, custom...

factors influencing price fairness and its impact on consumer behavior is one of the most important topics in pricing which can have significant impact on consumers in their attitude toward the organization. in this paper, the impact of price fairness on loyalty, willingness to pay and complain and revenge intention of customers in internet access services industry has been tested. the data hav...

Recent studies suggest that satisfaction with price affects overall customer satisfaction. In the internet market, customer satisfaction is determined by two separate measures: satisfaction with the pre-purchase experience (e.g. ease of use, selection) and satisfaction with the post-purchase experience (e.g., delivery, order tracking, customer service). Using data collected by a commercial web ...

The article proposes a conceptual model to examine the relationships between service attributes, brand associations, customer satisfaction, commitment, price of membership, and intention to repurchase in a fitness club. The results show that the services offered by the club, its security, and the promoted image of the club impact positively on satisfaction. The customer relations at the club, c...

Thirty years ago, psychologist Daniel Kahneman and economists Jack Knetsch, and Richard Thaler (1986a & b) showed that fairness matters in the marketplace. They presented evidence-based community rules of fairness that are encapsulated in the “principle of dual entitlement”; consumers are entitled to the reference transaction (e.g., price) and, similarly, the firm is entitled to its reference p...

Thirty years ago, psychologist Daniel Kahneman and economists Jack Knetsch, and Richard Thaler (1986a & b) proposed that fairness matters in the marketplace. They presented evidence-based community rules of fairness that are encapsulated in the “principle of dual entitlement”; consumers are entitled to the reference transaction (e.g., price) and, similarly, the firm is entitled to its reference...