This paper presented a multimodal discourse analysis of some visual images in the political rally discourse of 2011 electioneering campaigns in Southwestern Nigeria. The data comprised purposively selected political visual artefacts from political rallies across the six Southwestern States in Nigeria (Osun, Oyo, Ondo, Ekiti, Ogun, and Lagos). The data were analyzed using Halliday’s (1985) syste...

this paper presented a multimodal discourse analysis of some visual images in the political rally discourse of 2011 electioneering campaigns in southwestern nigeria. the data comprised purposively selected political visual artefacts from political rallies across the six southwestern states in nigeria (osun, oyo, ondo, ekiti, ogun, and lagos). the data were analyzed using halliday’s (1985) syste...

Prior research determines whether politicians at rallies make programmatic, clientelist or personalist appeals. We argue that this reductive approach obscures the variety of meaning-making rallies. offer a vision as complex communicative events, which multiple actors co- and counter-produce messages in numerous ways. Nonetheless, we there are patterns Rallies produced accordance with genre guid...

this paper discussed the discursive strategies in selected political rally campaigns of the 2011 elections in southwestern nigeria with a view to revealing the dynamics of political persuasion and mobilization in contemporary natural political communication in nigeria. the data for the study were obtained from two political rallies in each of the six southwestern states in nigeria, making a tot...

This paper discussed the discursive strategies in selected political rally campaigns of the 2011 elections in Southwestern Nigeria with a view to revealing the dynamics of political persuasion and mobilization in contemporary natural political communication in Nigeria. The data for the study were obtained from two political rallies in each of the six Southwestern states in Nigeria, making a tot...

This paper studies the electoral effects of town hall meetings based on programmatic, nonclientelist platforms. The experiment involves the cooperation of leading candidates in a presidential election in Benin. A campaign strategy based solely on these meetings was assigned to randomly selected villages and compared to the standard strategy of clientelist rallies. We find that treatment reduces...

This essay presents a history of articulations between the state apparatus and the realm of the “customary” in northern Mozambique, throughout periods of colonial rule, Socialism, civil war, and postcolonial democratic regimes. The analysis pivots around the ethnographic study of magico-religious rituals combined with postsocialist political rallies. In Mozambique, current recognition of chieft...

This paper studies the electoral effects of town hall meetings based on programmatic, nonclientelist platforms. The experiment involves the cooperation of leading candidates in a presidential election in Benin. A campaign strategy based solely on these meetings was assigned to randomly selected villages and compared to the standard strategy of clientelist rallies. We !nd that treatment reduces ...

Scholars tend to present either face-to-face or mediatised audiences as the principal target for election campaign rallies. However, a close eye on staging of, and popular engagement with, rallies during Kenya's 2022 elections reveals that they constituted hybrid form of political communication simultaneously targeted with tailored messages. Not only were at all levels characterised by such hyb...

The “rally ‘round the flag” effect literature has focused too narrowly on the United States, limiting our ability to understand whether rally effects are a generic product of democratic political institutions or a product of the particular political culture and geopolitical status of the U.S. This article takes a step towards remedying this problem by conducting the most systematic study to dat...