the term ‘spam’ addresses unsolicited emails sent in bulk; therefore, the term‘financial fraud spam’ refers to unwanted bulk emails in which different tricks and techniques areemployed to swindle money from the recipients. estimates show that more than 80% of worldwideemail traffic in 2011 was spam. it should be noted that while the number of daily spam emails in2002 was 2.4 billion, this numbe...

The term ‘spam’ addresses unsolicited emails sent in bulk; therefore, the term‘financial fraud spam’ refers to unwanted bulk emails in which different tricks and techniques areemployed to swindle money from the recipients. Estimates show that more than 80% of worldwideemail traffic in 2011 was spam. It should be noted that while the number of daily spam emails in2002 was 2.4 billion, this numbe...

The article focuses on the strategies of persuasiveness in insincere discourse, based material from modern English fiction. In deceit, hypocrisy, and manipulation are foregrounded. semantic basis discourse is an expression mentality inherent linguistic personality. With help persuasive strategies, speaker influences interlocutor through appeals to their consciousness, inviting them own critical...

In this study we develop and validate an inventory for measuring persuadability to selected persuasive strategies. The development of the initial inventory was successful by means of internal consistency and item-scale correlation for the persuasive strategies rewards, competition, social comparison, trustworthiness and social learning. The inventory can be used to estimate susceptibility to pe...

Persuasive technology is defined as “any interactive product designed to change attitudes or behaviours by making desired outcomes easier to achieve”. It can take the form of interactive web applications, hand held devices, and games. To date there has been limited research into persuasive technology outside of America. Cross-cultural research shows that in order for persuasion to be most effec...

This paper examines the persuasiveness of ten commonly used Persuasive Technology (PT) strategies with respect to the effect of gender. The results of a largescale study suggest that males and females differ significantly in persuadability – with females being more receptive to most of the PT strategies. Some PT strategies are more suitable for persuading one gender than the other. Contribution...

Design for sustainable behavior has become more important for product or service design considering environmental sustainability in the use stage. The goal of this work is to specifically help design for encouraging energy-saving behavior in selecting effective persuasive design strategies and game design elements by considering users’ differences. The work begins with screening commonly employ...

Earlier theorizing suggested that an (artificial) agent that combines persuasive strategies will be more persuasive. Therefore, the current research investigated whether a robot that uses two persuasive strategies is more persuasive than a robot that uses only one. Two crucial persuasive strategies that humans use in face-to-face persuasion are gazing and gestures, and therefore we studied the ...