personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. this paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. market mavens are consumer which have tendency to become especially involved in the marketplace. the purpose of th...

the purpose of this study was to determine the factors and facets of five factor model in people with borderline and schizotypal personality traits.190 kharazmi university students completed three questionnaires: goldberg inventory, borderline personality inventory (bpi) and schizotypal personality questionnaire-brief (spq-b). participants, according to cut off points of borderline personality ...

Purpose – The purpose of this study is to explore the relationship of consumer personality trait, brand personality and brand loyalty. Design/methodology/approach – The convenience sampling method was used to collect primary data. A total of 400 adult consumers were interviewed who looked round or bought toys and video games in Taipei City Mall, and 387 effective questionnaires were collected; ...

Investigations concerning adult personality development have increasingly focused on factors that are associated with apparent personality trait changes. The current study contributes to this literature by replicating and extending previous research concerning personality trait development in young adulthood and perceptions of workplace conditions. Analyses were based on up to 442 individuals w...

the purpose of this study was to investigate the moderating role of conscientiousness personality trait in the relationship of emotional exhaustion with job performance (task performance, organizational citizenship behaviors). the participants of this study consisted of 400 high school teachers in khuzestan province (260 male & 140 female) that were selected by multi-stage random sampling metho...

This article is a sequel to a series of articles where the authors (1) gleaned the personality knowledge based on the five personality traits and six facets for each trait to form a basis for fuzzy agents with personality; (2) promoted the concept of dynamic personality for fuzzy agents; and (3) pointed out the pivotal relationships of personality trait openness with both problem solving abilit...