The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal data. Consumers’ lack of acceptance in electronic commerce adoption today is not merely due to the concern on security and privac...

Security concerns pose a bigger threat for less known web vendors because of their lack of reputation. However, trust transference provides a mechanism for web vendors to get a higher level of trust. We utilized an experimental design to examine the effect of two trust transference mechanisms on the perceived security of customers for a less known organization. Results of our study indicate tha...

New web vendors emerge daily as business-to-consumer e-commerce grows substantially over the years. However, new web vendors may be regarded with skepticism in an existing marketplace, and may require third party support to reduce uncertainty. This study investigates the effect of consumer’s perceived security and reputation of web vendors on consumer’s purchase intention and third party paymen...

Security and trust aspects, perceived as difficult to quantify, have been neglected in various service interactions. However, factors related to security and trust are in fact crucial in the overall value of service quality. A security ontology that enables a quantification of risks related to the usage of Semantic Web services in enterprise information systems was created to meet users’ requir...

nowadays, world wide web has become a popular medium to search information, business, trading and so on. various organizations and companies are also employing the web in order to introduce their products or services around the world. therefore e-commerce or electronic commerce is formed. e-commerce is any type of business or commercial transaction that involves the transfer of information acro...

introduction: the increasing development of software in e-learning has opened a new horizon in education. the current research was conducted to assess the effect of web-based teaching of anatomy course on medical students’ attitude, perceived ease of use, perceived benefit and satisfaction with teaching method at kermanshah university of medical sciences. methods: the present study was an inter...

A lot of studies in the information systems, advertising, and marketing literature have shown that for the past two decades online banner ad click-through rate is decreasing steadily (Idemudia et al. 2007). To address this issue, we develop the Visual Perception Model (VP) for Online Target marketing and then conducted an experiment by manipulating the independent variables (i.e. perceived secu...

This study develops an extended model to predict customer adoption of Internet banking based on the Technology Acceptance Model (TAM) integrating with perceived risks, perceived web site features. In particular, drawing from the perceived risk construct, six specific risk facets; security, privacy, social, time, performance and financial risk synthesized with the construct perceived web site fe...