in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

this study focused on examining the management strategies of perceived risk associated with moringa products by consumers in ilorin metropolis with view to rank the perceived risk associated with moringa product; assess the different strategies employed by consumers to manage or cope with the risk and to examine socio-economic determinants of consumers’ consumption behaviour in relation to the ...

the strategies of message attractiveness of ad reflect the customers' responses and ad effectiveness which in turn, potentially increase the audiences' attitudes and purchase intentions. on the other hand, the holy quran does not inhibit advertising and indeed ad should be applied in promoting islamic teachings. in this research, applying perceived islamic teachings in the content of ...

In this study, web-based consumer decision support system (WCDSS) is conceptualized, and its functionalities are examined against the stages of the online purchasing process. We propose that the WCDSS positively moderates the relationship between online transaction system and consumers purchasing decisions in terms of perceived information quality, decision time, consumer satisfaction, and inte...

Online escrow is an emerging trust service in consumer-to-consumer auction markets for protecting online traders from Internet fraud. Although the process of online escrow services (OES) ensures its effectiveness i blocking Internet frauds, its adoption rate is still surprisingly low relative to the increasing Internet fraud (Fraud.org 2001; Wolverton 2001). This paper intends to study the effe...