This study examines the influence of stereotyped gender-role depictions on attitudes towards integrated social marketing communication (ISMC) through an application of Gender-Role Theory and the Stereotype Content Model. One hundred and seventy five participants completed surveys measuring their cognitive and affective attitudes towards four advertisements that varied in gender-role congruency ...

security as a basic need for the members of society is in mutual relation to economic, social and cultural factors. today, this is of such importance in the progress of every society that it is considered as the prerequisite to any kind of development. social security has been defined as a complex – emotional – concept which is essential for protecting social groups and giving them the opportun...

Disability attitudes are major barriers in improving life conditions of physically challenged people in developing countries. Studies have shown that people, in general, harbour negative and paternalistic attitudes towards persons with disabilities. Myths, legends, scriptures and folklores are all part of the cultural belief system that shape such attitudes. The physically challenged frequently...

Weak paternalism commits protégés to their own plans. This experiment addresses the question of whether protégés judge weakly paternalistic acts primarily by means of their consequences or on principle grounds. Subjects receive a reward for showing up to the laboratory early the next morning which decreases in time. Protégés can either self-commit to a planned time or self-liberate by preservin...

We report the results of a survey of the attitudes and practices of paediatricians in Warsaw, Poland, with respect to the treatment of infants born with severe handicaps. The results are compared with a similar survey conducted by Australian researchers (1). In the Polish medical community surveyed, unconditional respect for life is a dominant attitude. Our study has revealed a deeply-entrenche...

Abstract Research on ambivalent classism suggests that individuals can manifest not only in a hostile and explicit manner but also condescending paternalistic form. However, researchers have determined the existence of individual profiles or population subgroups show this ambivalence pattern. Therefore, to assess different based their manifestation classism, we carry out latent profile analysis...

Introduction/Main Objectives: Paternalistic leadership as a unique behavior has received the attention of researchers from various countries. The application effective paternalistic occurs in high power-distance and collectivistic cultures. Background Problems: Most studies examine influence at dimensional level. In addition, issue research is directed to review presence on members’ attitudes. ...