Customer loyalty is a component with considerable focus on by relationship-oriented marketing. Firm brand is one of the factors that play significant role in creating brand loyalty. Therefore in this research, we studied brand effect on customer loyalty. Also in this research, we examined customer satisfaction, loyalty, perceived quality and brand equity (brand value) in relation to customer lo...

in the information and communication era, management information systems play an undeniable role in organizations.  bank parsian is a iranian banking and financial services company, which has a network of 273 banking branch, known as the largest iranian private bank. this research examines the gaps in customer relationships systems in bank parsian based on characteristics of management informat...

3. Parsian H et al. Relationship between serum hyaluronic acid level and stage of liver fibrosis in patients with chronic hepatitis. Biochemia Medica 2009;19(2):154-65. Authors have submitted their work to Biochemia Medica along with a cover letter clearly stating that their manuscript is original, has not been published before and is not currently being considered for publication elsewhere.

Department of Electrical and Computer Engineering, Parsian Institute of Higher Education, Qazvin, Iran E-mail: [email protected] Department of Computer Engineering, Faculty of Computer and IT, Islamic Azad University, Parand Branch, Parand, Tehran, Iran E-mail: [email protected] Department of Computer Engineering, Faculty of Engineering, Islamic Azad University, Karaj Branch, Karaj...

The Evaluation of eCRM implementation in most of organizations will witness an increase in efficiency, staff satisfaction, and eventually customer satisfaction. The objective of this paper is to apply and compare the analytic hierarchy process (AHP), Fuzzy AHP and Fuzzy Topsis methods to evaluate the Parsian banks’ readiness in ECRM implementation. Primary data have been collected by means of q...

1Department of Management, Faculty of Economics, Management and Administrative Science, Semnan university, Semnan, Iran, 2 Department of Industrial Management, Faculty of Management, University of Tehran, Tehran, Iran Email: [email protected], [email protected] ABSTRACT:The aim of this study was to measure and analyze the strategic agility of insurance companies through t...

the purpose of this research was to investigate the relationship between customer equity and the performance of parsian international hotels corporation. for this reason it’s an applied and descriptive research. a review of the current literature revealed three key determinants of customer equity: (1)value equity, (2) brand equity and (3) relationship equity. in order to examine the proposed hy...

In this paper, we have proposed a new algorithm which is invariant to image transformations such as Rotation, Scaling and Translation (RST), to recognize the alphabets of different languages such as Kannada, Telugu, Tamil, Malayalam, Parsian, English-upper case, English-lower case and numerals. The method maps the spatial coordinates of the image to polar coordinates of polar domain. The featur...