The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

It is often lamented that we human beings are suffering from an information overload. This is a myth; as shown in Fig.1, there is no information overload. Instead, we are suffering from a data overload. The confusion between data and information is not readily apparent and requires further explanation. Unorganized data are voluminous but of very little value. Over the past 15 years, industry an...

It is often lamented that we human beings are suffering from an information overload. This is a myth, as shown in Fig.1 there is no information overload. Instead we are suffering from a data overload. The confusion between data and information is not readily apparent and requires further explanation. Unorganized data are voluminous but of very little value. Over the past 15 years, industry and ...

The emergence of socially responsible investing has led to the development of a large number of methodologies for rating corporate social responsibility and to a growing body of research exploring the link between environmental and financial performance. Increased availability of information potentially generates an abundance of riches upon which to base investment decisions, but it also raises...

Findings Mothers particularly valued the experiential nature of information received from peers or family members. However, fear of judgment influenced their use of interpersonal sources, both onand off-line. Their accounts of information seeking contained instances of confusion, tension, conflict, and information overload. Feeling under pressure to be “good mothers”, they withheld information ...

Given the rapid growth of Internet business practices and the need for companies and academia to understand the effect of this new reality for consumers, this article aims to measure whether there is a relationship between information overload in the virtual environment and the response between consumer satisfaction and feeling confused. The research was exploratory-explanatory and made use of ...

A-S consumers are provided with ever-increasing amounts of information from more products sold through more channels and promoted in more ways, the notion of marketplace confusion is becoming Increasingly important. From the extant literature, we propose and define three types of confusion resulting from brand similarity, information load, and misleading or ambiguous information. This latter ty...

In on-line purchases process, the consumer can experience the information overload state. This paper deals about the affective answers of the customers of e-commerce to this phenomenon, which represents the behavior of the consumer on influence of an exceeding number of information its capacity of individual processing. The adopted methodology had an exploratory-descriptive character. The first...