Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denominati...

This paper highlights the objectives and activities of the European project “RFID from Farm to Fork”, which is focused on the food industry traceability. The final goal is to extend the traceability information to the final consumer, so these persons could feel the confidence on the food origin like our grandparents did when they lived in a less globalised World. The activities of the project i...

 When an individual make a cash payment, he needs to consider about the amount to be paid, the coins and banknotes which are available and amount of change. For central banks and retailers, it is of interest to understand how this individual choice process works. The literature of currency use concerns primarily theory given certain assumptions which can present appreciate denomination r...