marketers apply a variety of approaches to attract customers and gain more profits. one method is the utilization of nostalgia marketing. the use of nostalgic sport characters has not been sufficiently studied. this research determined the reliability and validity of the questionnaires presented in the studies evoked nostalgia by pascal et al. (2002), familiarity with nostalgic character by mey...

Marketers apply a variety of approaches to attract customers and gain more profits. One method is the utilization of nostalgia marketing. The use of nostalgic sport characters has not been sufficiently studied. This research determined the reliability and validity of the questionnaires presented in the studies Evoked Nostalgia by Pascal et al. (2002), Familiarity with Nostalgic Character by Mey...

Whispers of The Still City is a 15 min performance integrating interaction design, augmented reality, scenography and character creation. This performance installation conveys a nostalgic place with people who belonged to it once and now they only exist through traces of the past. In particular, Whispers of The Still City exhibits an affectionate space composed of a liquid architecture, which i...

In three experiments we tested whether nostalgia bolsters meaning in life relative to two other modes of autobiographical thought: imagining a desired future experience and recalling a positive past experience. In Experiment 1 participants thought about a nostalgic or desired future experience and then completed a presence of meaning scale. Thinking about a nostalgic (compared to desired future...

In Thomas Wolfe’s 1940 novel You Can’t Go Home Again, the main character, George Webber, writes a novel that depicts his hometown LQ DQ XQÁDWWHULQJ OLJKW OHDGLQJ WR GHDWK WKUHDWV DQG H[FOXVLRQ RI WKH author from his home community. More than simply a case of vigilante exclusion, Webber’s severed connection with his hometown is part of his exploration of a changing America, about the relationshi...

Nostalgia, reflecting on the past, has many aspects. At times, we refer to it as a state of mind as in, I’m nostalgic. At times, as a feeling – I’m feeling nostalgic. We sometimes use nostalgia as a way to deal with “in the present” emotions or feelings. For instance, we reminisce about past holidays to feel better about the present [1]. Nostalgia can be internally or externally activated. Inte...

Nostalgic preferences are widespread—people believe past movies, music, television shows, places, and periods of life to have been better than their present counterparts. Three experiments explored the cognitive underpinnings of nostalgic preferences. Participants rated past experiences to have been superior to similar present and recent experiences. These nostalgic preferences appeared to be d...