نتایج جستجو برای: media advertising to promote sales

تعداد نتایج: 10721063  

Journal: :مدیریت بازرگانی 0
سید ابوالقاسم میرا استادیار،مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران ساناز کریمی هریسی کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران

brand equity is one of the most important and best known in the field of marketing and brand concepts. each of marketing activities affects on brand equity and due to a variety of promotional activities they can be divided into two categories of media and non-media activities. brand equity is affected by its constituent per aker model and this is a test to find the effect of media and non-media...

2006
Mark W. Frank

This paper uses an unusually rich sample of liquor brands in the U.S. over the period 1994 to 2004 to test substitutability of advertising media. The liquor industry in the U.S. has experienced a substantial increase in case sales and advertising expenditures since the mid-1990s, raising numerous public policy concerns. Moreover, the mix of advertising media used by liquor brands also changed s...

2015
Yinan Yu Hailiang Chen

Marketers leverage multiple media outlets to promote products. There are three media types: paid (e.g., advertising on TV), owned (e.g., company website), and earned (e.g., consumers’ word-of-mouth) media. The effects of individual media channels and the interrelationships within paid media have been examined by prior literature. However, little is known about interplay across different types o...

2018

In the United States, the beauty industry reached $62.46 billion in sales in 2016 (“Revenue,” 2015). A large portion of the beauty industry sales is anti-aging beauty products (“Anti-aging Products,” 2009). There are approximately 48 million middle-aged women between 30 and 55 years of age (Census.Gov, 2011). The most used social media site for middle-aged women is Facebook, which is currently ...

ژورنال: پژوهش هنر 2016

According to studies about commercial billboards, some factors seem to be important to welcome by advertising companies: Type of business activity, The size of the company, Participants’ perceptions of the effectiveness of advertising, Competitors and Industry Activities, Power Financial Corporation, Billboard participants’ perceptions about the media and its benefits, Advertising and marketing...

2014
Neeta Sharma Sudha Rani

Advertising media or best advertising media helps the advertiser to introduce a new product, to increase the use or sales of existing product, to meet the competition and to survive in the market. Advertising is a nonpersonal form of promotion mix for that very huge amount is paid by the sponsors. Advertising media is the channel or method by which advertisements are done. Advertising media pla...

Journal: :Preventing Chronic Disease 2005
Bill Reger-Nash Margo G Wootan Steve Booth-Butterfield Linda Cooper

INTRODUCTION The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change. 1% Or Less is a mass-media campaign that encourages switching from high-fat (whole or 2%) to low-fat (1% or skim) milk. Using a quasi-experimental design, campaigns were previously conducted in four West Virginia communities u...

Ahmad Fatahi Sara Esfandi

Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and the fast growth of markets and changes in consumer behavior, advertising is taken into consideration ...

2009
GERARD J. TELLIS

Based on over 260 estimates, the mean elasticity of sales or market share to advertising is 0.1 percent. Another 450 field experiments suggest that changes in media, product, target segments, advertising scheduling, and advertising content are more likely to yield changes in sales than do changes in advertising weight. Numerous other studies suggest that advertising wear-in does not exist or oc...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

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