a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...

a linear programming model has been presented for finding an appropriate planning in order to maximize hotel revenue. in this model, a special planning horizon has been considered that includes several busy days of a year. there are several reservation periods that may start a few months earlier. each period of reservation may have different prices and so result different incomes. hotel custome...