نتایج جستجو برای: marketing score
تعداد نتایج: 272757 فیلتر نتایج به سال:
in the present study, twenty two selected lines from eleven iranian eggplant (solanum melongena l.) landraces along with varamin landrace, as control, were studied in a randomized complete block design with three replications in three locations (karaj, varamin and dezful). sum of yield and marketing score for each line was recorded. analysis of variance for yield showed significant differences ...
This article provides an assessment of the causal effect of customer relationship management (CRM) applications on one-to-one marketing effectiveness. We use a potential outcomes based propensity score approach to assess this causal effect. We find that firms using CRM systems have greater levels of one-to-one marketing effectiveness. We discuss the strengths and challenges of using the propens...
Social media has fundamentally changed our daily life and drawn many researchers’ attention to investigate the value and strategies of social media. Despite successful examples of social media marketing by firms in practice, there is little scholarly research that investigates whether individuals’ fan base in social media can be translated into real world monetary rewards. Also, most existing s...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
AIMS To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. METHODS Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on...
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
In the present study, twenty two selected lines from eleven Iranian eggplant (Solanum melongena L.) landraces along with Varamin landrace, as control, were studied in a randomized complete block design with three replications in three locations (Karaj, Varamin and Dezful). Sum of yield and marketing score for each line was recorded. Analysis of variance for yield showed significant differences ...
BACKGROUND AND OBJECTIVE Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was to examine longitudinal associations between self-reported engagement with Internet alcohol marketing and alcohol use transitions in youth. METHODS A US sample of 2012 youths aged 15 to 20 was surveyed in 2011. An Internet al...
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