AIMS To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. METHODS Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on...

nowadays, marketing is considered as one of the most important parts of all manufacturing and service activities. in order to reach more share of goal market, different companies always update and change their marketing policies. these companies have to know that different customers impressed by different marketing policies and them, they should choose most suitable policies for one goal group....

Concerning the implementation of marketing philosophies and policies in shipping companies no extensive research has been made up to now. This article presents the application of marketing philosophies and policies to the companies, which are activated in merchant (tramp and liner) and passenger shipping. The emphasis is given to the merchant shipping companies due to the fact that the passenge...

OBJECTIVES To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies. METHODS Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario. RESULTS Virtually all (97%) students reported noticing tobacco marketing in the past year, and 35% reported noticing marketing on campus. There was strong ...

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively ...

INTRODUCTION Foods and beverages marketed in schools are typically of poor nutritional value. School districts may adopt policies and practices to restrict marketing of unhealthful foods and to promote healthful choices. Students' exposure to marketing practices differ by school demographics, but these differences have not yet been examined by district characteristics. METHODS We analyzed dat...