in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...

demand is assumed constant in the classical economic order quantity (eoq) model. however, in the real world, the demand is dependent on many factors such as the selling price, warranty of product and marketing effort. in addition pricing and ordering quantity decisions are interdependent for a seller when demand for the product is price sensitive in the inventory models. these types of models a...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

Marketing models are of invaluable importance for the advancement of marketing science. Regarding the role of models in marketing decision-making in practice we question the claim that marketing models are routinely used by many companies. Marketing models are suitable for certain types of marketing decision situations but much less for others. We Ž . advocate the development of integrated mark...

Many of the models and approaches outlined in other chapters of this book address single marketing issues (promotional spending, pricing, salesforce deployment, etc.) within the context of any organization where other factors are assumed constant. For the most part, such approaches are 'bottom-up', and closely akin to the operational philosophy of traditional ORIMS. Consider, in contrast, a lar...

the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...

This study was conducted in 2016 with the aim of studying the mediating role of quality services in the relationship between state marketing and customer satisfaction. The population of this study includes all staff and customers of Melli Bank of Shiraz; that among these, 150 people were selected by simple random sampling method. Reliability was confirmed by Cronbach's alpha and composite relia...