We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary information that might accompany a search, and might include information that is factual, estimated or inferred. Natural examples of contexts include the zip code, gender, or abstract “intentions” (such as researching a vaca...

The actualization of marketing management methods is due to the ongoing policy import substitution and promising development strategic directions industrial business. adaptation "old" business models new ones requires formation a paradigm. purpose this work systematize evaluate traditional approaches marketing, substantiate need build an adaptive system. Based on concept ecosystem approach, met...

Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...

Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a twoor three-di...