the aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the elon plast company of kermanshah province. it is a functional purpose study with descriptive – survey method. the statistical population includes 100 employees of elon plast company in kermanshah province. a sample of 80 people was chosen using cochran formula. da...

This study was conducted in 2016 with the aim of studying the mediating role of quality services in the relationship between state marketing and customer satisfaction. The population of this study includes all staff and customers of Melli Bank of Shiraz; that among these, 150 people were selected by simple random sampling method. Reliability was confirmed by Cronbach's alpha and composite relia...

background: the need for better healthcare has grown significantly in recent years. in addition, the rising healthcare costs in the u.s. and in many european countries have forced many patients to seek medical treatment abroad, which has created the demand for medical tourism. with little yet known as to the perception of a medical tourist's destination selection, this study aims to explore med...

today, on the one hand, the challenge of politicians shows their own distinctive face in order to outpace rivals; and on the other hand, for making an effort to attract maximum participation of people in the election, it has made the political marketing significantly more than ever. in this paper, the research method consists of descriptive-correlative performed by survey, which is intended to ...

Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information quality on the successful implementation of relationship marketing by assessing the mediating role of salespeople's relational competency. The...

abstract. at the same success in today's competitive world, we need appropriate marketing strategy, and from the other hand, the main objective of any financial organization, improve performance assessment of performance, one of the best ways to improve performance in organizations. the purpose of this study was to analyze the impact of marketing strategy, organizational performance in the...

a r t i c l e i n f o While previous studies suggest that firms can achieve superior performance by being ambidextrous—engaging in exploitative and exploratory activities simultaneously—research is scarce on the performance implications of pursuing ambidexterity in firms' marketing function. This investigation considers firms' ambidexterity in marketing to consist of exploratory and exploitativ...