نتایج جستجو برای: marketing and economics
تعداد نتایج: 16846869 فیلتر نتایج به سال:
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...
51 WALTER BLOCK is the Harold E. Wirth eminent scholar endowed chair in economics, WILLIAM BARNETT II is associate professor of economics, and STUART WOOD is associate professor of economics and finance at Loyola University, New Orleans. Block would like to thank David Kennedy, Tony Sullivan, and the Board of Directors of the Earhart Foundation for financial support used to write this paper. An...
a Faculty of Economics and Business Administration, Department of Marketing, Maastricht University, P.O. Box 616, 6200 MD Maastricht, The Netherlands b Faculty of Economics and Applied Economics, Department of Marketing, Catholic University Leuven, Naamsestraat 69, 3000 Leuven, Belgium c Faculty of Economics and Business Administration, Department of Marketing, University of Tilburg, P.O. Box 9...
This paper is an empirical examination of observational learning. Using data from an online market for music, I find that observational learning is a valuable tool for the producers of high quality products and for consumers, but not necessarily for the online platform. I also study the role of pricing as a friction to the learning process by comparing outcomes under a demand based pricing sche...
We present a structural model of political advertising in equilibrium. Candidates choose advertising across media markets in order to maximize the probability of winning the national election. The voter model takes the form of an aggregate random coefficients discrete choice model in which advertising affects a voter's incentive to vote for either candidate or not to vote at all. We estimate th...
This paper uses a natural experiment to estimate the differential impacts of counterfeiting on the sales of branded products of various quality levels under weak intellectual property rights. I collect new productline level panel data from Chinese shoe companies from 19932004. Exploiting the discontinuity of government enforcement efforts for the footwear sector in 1995 and the differences in a...
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